Friday, 18 November 2011

Preliminary Research

Continuity editing is where you select the good parts of the film and edit them together to make a good movie, which is something that the eye can do naturally. The two categories include 'Temporal cutting' and 'Spatial cutting'.

Temporal cutting is showing the audience that the narrative has changed. Also temporal cutting connotes shots to support the narrative development and may be linear progression or not, flashback or flash forward establishes the progression of time.

Spatial cutting is used to create unfilled space through editing shots from different sort of angles and framing shot/reverse shot. Kuleshov effect and parelle editing. Spatial Editing also has a 180 degree rule where you have to imagine there is a line going across separating the room in two. The camera women or man have to follow these rules to stay on one side. If the camera women/man was to change sides they have to show the camera movement because if you didn't show the movement it wouldn't make the film more realistic as it should. There has to be 30 degrees between the shots of the same subject, if their wasn't it wouldn't make the film look as good as it should.

When the camera women is filming a conversation between two people the best camera shot to use is called the 'over the shoulder shot' because when the camera is focusing on the person speaking it will engage the audience to listen carefully to the conversation. Also when using the 'over shoulder shot' its clear to see their facial expressions. An example of this is in the film 'Mean girls'

Shot reverse shot is an important film technique, this is where one character is shown looking at the other character and then the other character is shown looking back at the character, because the characters are shown facing in opposite directions to one another, the audience assumes that they are looking at each other.

In these two images below the camera has used two different types of shots, one of them is a medium close up of a women starting to open her book, then it follows on with a close up of the women's book open as she starts to read. Both of these shots are called match on action shots. When the women's eyes are been drawn to the writing the camera zooms in.

My opinion is that I think coninutiry editing is very important in the process of shooting a film. This is because it is important that the transition between shots run as smooth as possible to ensure that the audience has maximum enjoyment and excitement form the film and no attention is drawn to the change in shot. Without it wouldn't make the film run smoothly it would jump between different shots.

2004 - Mean Girls (Mark Waters)

Websites  Accessed on Friday 18th November 2011 Accessed on Friday 18th November 2011

Friday, 11 November 2011

Our Group Genre Conventions - Final Descisions

For our costumes, we have decided to go really over the top and exaggerated with our costumes because of our comedy horror genre. For example in Scary movie the killers costume is very over the top with a black cloak and a scary mask . At the beginning of the film the Heroine would be very vein and a girly girl with make up and nice clothing as the only thing she really cares about is her looks, but towards the end of the film she realises that she must put others first because their lives are in danger. The geek would wear something like a checkered shirt and glasses to signify his type of character. The Innocent one who turns out to be the geeks friend would act very childish and during the film opening he experiments with womens clothing when he incidently becomes the first victim. And the helper would wear something similar to the friend.

Lighting in our film will be very important but because of where we are setting it in the woods, it will be done for us so for example the darkness of the rest of the wood, Will help with the effect or mystery and make the audience feel a little scared, but the lights from around the camping site should help bring contrast to where the good and evil take place. Lighting use will help because shadows that will fall on the villains face will also help make the audience convinced that he is defiantly the evil and bad person in this film. The shadows created by the moving tree branches and falling leaves, will help as this will also connote that it’s a very eerie place where we are and that there isn't any around for miles.

Props is another very important area for our film as we are doing a horror/comedy we have to use a prop that be found funny but can do damage, so for instance when the killer first try’s to kill the victim we will use a banana as this isn't usually associated with danger or death but it makes the comedy element of our film glow, as no one expect someone to be killed with a banana. This also creates no murder weapon as then the villain can eat the weapon as has going back to his friend leaving no evidence of what killed the victim. Then the main proper killing will be done with a knife as is normally expected in a horror/comedy film.

Mise - En - Scene is actually very easy for us to accomplish due to our location of our film, the wooded area provides the scary mysterious setting we need to accomplish our theme and genre goals. Due to us setting the film at night the dark shadowy trees will reflect the moonlight creating a mysterious effect through the trees and focus all attention on the lights around the camp site. this creates the focus on the campsite but remains that the area that is in darkness is the most scaryest part of the setting.

Treatment Update

The set up for our film opening is set up in the park. We decided to use the wooded area for our film because it would create a tense atmosphere and it invites the emotion of being scared into the audience as they know that the woods is quite, isolated and threatening place to be especially in the dark. Also the horror genre portrays the woods as scary because in most horror films people usually get killed in the woods, for example "The Blair Witch Project" this film is set in the woods because it is the ideal place for camping. The audience wont suspect anything is going to happen. " "

The Equilibrium in our film is the beginning, where everything is normal. The diserquilibrium is what sets the characters off on the adventure and thats usually where the problem lies, for example in Shrek the diserquilibrium is where he goes on an adventure with the donkey to save princess Fiona.

In our film the diserquilibrium is when Scott who plays the geeky kid  asks myself who plays the popular girl out on a date but I rejects him and then humilates him in front of everyone, then he plans revenge when he is invited to join a group of friends, including the popular girl on a camping trip. The new state equilibrium is the ending of the film and how the characters change throughout the ending.
In Our film "When The Clock Strikes 12"  the protagonist which is myself, who portrays herself as the popular beautiful girl who has a mean streak and a history for breaking boys hearts. Her character changes throughout the film and realises life is not just about her. Towards the end of the film, she portrays herself as the hero/heroine because she tries to solve the murders and goes out of her way to try and find out who his identity is. She also realises that its not just her and her friends at stake, its the whole community.

The adversary  in our film is Scott, At the beginning of our film he comes across as a geek who is lonely and has no friends, but then the audience see him as a completely different character. In the middle of our film. The theory of our film "When The Clock Strikes 12" is based on friendship but it involves a twist of humiliation and love.

The 3 act structure of our film "When The Clock Strikes 12" includes:
  • The set up - In our film it is set in a park near a wooded area.
  • The set back which is when Rhys who plays the victim gets killed due to a mistaken identity
  • The resolution which is all the drama e.g trying to solve the murder, running away from the killer screaming and shouting and trying to save your own life and others by fighting off the killer and wins.
The character types for our film are the hero which is myself because I try to stop the killer and save everybody life, the villain is Scott because when he gets rejected by the popular beautiful girl it sends him over the edge and causes him to go mental and he wants to get his revenge. The hero helper (sidekick) in our film is Siobhan because in the film she follows the hero on her adventure to stop the killer and she is there to support the hero but also back her up if things go wrong

2001-Shrek-Andrew Adamson and Vicky Jenson.
1999-Blair Witch Project-Daniel Myrick and Eduardo Sanchez.

Websites- Accessed on Friday 11th November Accessed on Friday 11th November

Tuesday, 8 November 2011

Questionnaire Results Analysis

This is a questionnaire myself and my group designed to find out what interests people the most about horror/comedy genres. Our groups film opening is aimed at teenagers aged 15+.  Which means the people we asked to fill out the questionnaire had to be 15+. We asked a variety of different people these questions to see which was the most popular answer and which was the least popular answer. The first question we wanted to know was what genre people liked the most, we come up with different answers they could choose from but the majority of people said that they like comedy films rather then horror or other kind of genres.

We wanted find out what was the most and least popular answer so we know what people expect and like when watching horror or comedy films. We wanted to know what they like because when we are making our film opening we want to include all the things which the audience would like and what would keep them interested and want to know what happens. For example one of the questions we asked was 'what are your expectations when watching a comedy/horror film?' The most popular answer to this was blood/gore which means when we are making our film opening we are going to include over the top and dramatic blood/gore scenes with a twist. We were also able to discover that the audience is humoured by silly costumes, slapstick and murders when they are watching a comedy/horror film.

By doing this questionnaire this helped myself and my group  because now we know what our target audience are interested in and what they are not interested in when watching a horror/comedy genre.

Final cut introduction

The aim for today was to create a short role play using a blue screen between a news reporter and the president in front of the white house. I was the news reporter and Siobhan was the President, the scenario was that the white house was under attack but no one knew what by, it could have been by aliens or a goverment experiment. So my self who is the reporter asked the president who was played by Siobhan if she knew what is happening or does she know as much as the rest of us. The President tried to reassure everyone as quick and simple as she could that she dont have any idea what is going on or what is going to happen, all she knows is that it wasnt a goverment experiment.

After filming the news report we tried to use Final cut to put everything together but there was a few problems as the videos on the camera wouldnt transfer onto the computer which is slowing us all down completeing the final cut. Finaly we got the videos to transfer and I and Siobhan started to edit our clip.

Friday, 4 November 2011

Narratives Theories Research

A narrative is used for story telling to engage the audience attention to get them hooked so they want to carry on watching the movie to find out what happens. Narratives are important because with out a narrative it wouldn't make it as interesting as it could be. A various number of people start a story or film with "Once upon  time" The story's or films which are started with "once upon a time" are usually fairy tales to make it more magical and easy for young children to understand and makes it more interesting.

Most people would think "Once upon a time" is just a way to start a story or film off but there is a meaning to it. Once is used to interest us into the narrative world which is set in the past and upon is used to situates us into the world we know is different to our own in a time that is not now. At the end of the story good defeats bad and its the same sort of ending for movies as well because in a various number of movies the hero always wins and the villain either gets murdered or taken away which then goes on to " character type" Character type is basically describing what each character type in a film for example
  • The hero - Leads the narrative and is usually looking for something like a quest or trying to solve something
  • The Villian -is the bad one in the story/movie and conflicts with the hero.
  • The Heroine - is usually some sort of prize or reward the hero and villain are trying to win
  • The Father - An authority figure who offers a reward for the hero to complete his or her quest
  • The Helper - The helper is on the hero's side and helps him or her complete the quest.
  • The Donor - Gives the hero something which is a clue or special power which will help defeat the hero and win the reward.
  • The Mentor  teaches and will guide the hero in order for the hero to win.
Another narrative theory is Binary Oppositions can help establish 'good' or ' bad ' characters. The equilibrium is basically just the start of a movie where as disequilibrium is what set the characters on an adventure, and the new state of equilibrium is the ending how the characters change from the start of the film through out till the end.
An example of a film which includes all of these character types is Shrek.
The hero in Shrek the movie is Shrek himself as he is the one who is trying to save the princess from the dragon in the castle. The villain is the dragon because he is the one who is keeping the princess prison in the castle. The heroine is Princess Fiona because she is the reward or the goal which Shrek is trying to achieve and save. The Helper is the donkey because the donkey and Shrek team up with each other and the donkey helps Shrek save Princess Fiona, also the ginger bread man helps Shrek and donkey as well so I would think that the ginger bread man is the helper as well. I didn't really think that there was a father in this movie.

Filmography -
2001-Shrek-Andrew Adamson and Vicky Jenson.

Alien Invasion Movie

Friday, 21 October 2011

Treatment - When the clock strikes 12

The main theme of our film is to get over to the audience clearly that it is a horror/comedy. We are going to do this by creating horror and comedy scenes. For example the killer is going to kill the victim (Rhys) in a hysterical way to make the audience laugh. This would give the audience a big clue that the genre of our movie is a horror/comedy.

The Main ideas of our film include the characters going camping for the night in a lonely deserted park in which the killer will strike and kills his first victim in a hysterical and crazy way by mistaking his identity.

In our film opening we have two main characters, the first victim and as expected the killer. The killers name is called The Striker simply because when the clock strikes 12 the killer strikes. We have made the killer distinctive in our film opening because when the killer kills his victim he leaves a clue in the victims hand to warn others that he will stike over and over again.

The killers goal in our film opening is to manipulate his friends by making them believe that they are best friends, but really he is plotting against them. The killer always says to his friends "keep your friends close and your enemy's closer", but his friends don't think nothing of it. By the killer saying this is his way of warning the victim something bad is going to happen, which sets the mood for the rest of the opening and also creates tension to the audience. The victims goal in the film opening is to enjoy a night out camping with his friends.

There are quite allot of lives at danger in this film opening, especially the victims life because he gets killed first when he just thought he would came out to have an enjoyable night with his close friends. Also the killers repretation will be in danger but the killer is unstopable when the clock strikes 12.

Thursday, 20 October 2011

Audience Research

Audience research is really important, it is important because without the audience the media text wouldn't have been created. Also when the audience provide income for the production companies when they purchase DVDs, leaflets, posters and when people go to the cinemas to watch films. This is why it is extremely important that films are advertised to the public as best as it can.

Demographics is about how the audience are categorised. Some people could be categorised because of their gender, age, ethnicity,religion and sometimes a persons sexuality can be categorised. For example different films have a different variety of age ratings such as U, PG, 12, 15 and 18+. Horror films are suitable for 18+ and comedy kids films are either PG or 12+. These are categorised because it makes it easier for the audience who has children to be care full on what age ratings are shown to their children. Another reason why audiences might be categorised is because of their gender e.g. chick flicks such as Love Actually, Mean Girls and The holiday are the types of films that teenage girls or young women would watch because of whats expected to be in the film e.g. boys, pink clothing,comedy, romance, and also chick flick films can also be seen as a fantasy film because if a young teenager was to watch a chick flick film they might want there lives to be like that. Where as an action/horror film e.g. Bad Boys, Fast and Furious and A Nightmare On Elm Street are usually the type of films that teenage boys and young men would watch because of the conventions in that film e.g. girls,violence, guns, car chases and explosions.

There are key audience theories within audience research, they are to help the media understand the relationship between the media and its audiences. The two step flow model is the theory that the film or media text is shown to key people, who then pass on the information and opinions which is usually a film onto their friends or relatives which then could make them want to go and watch it. This also helps advertisement. The Hypodermic needle effect, is a theory in which the media is able to "mass manipulate" the audience into believing what they see in a film. But my own opinion is that I think the one which shows the best relationship between the media and the audience is the two step flow model.

2003 - Love Actually (Richard Curtis)
2004 - Mean Girls (Mark Waters)
2006 - The Holiday (Nancy Meyers)
2003 - Bad Boys 2 (Michael Bay)
2011 - Fast and Furious 5 (Justin Linn)
2010 - A Nightmare on Elm Street (Samuel Bayer) Accessed on Thursday 20th October 2011

Monday, 10 October 2011

Mood Board

This is a mood board that myself, Siobhan, Scott and Rhys has put together this represents our genre which is a hybrid comedy and horror. which represents out chosen genre. We come up four key concepts for our genre which are:
  • Stereotypical blonde
  • Survivor
  • Slapstick
  • Silly costumes
We chose slapstick comedy because in most comedy movies the audience would expect to see funny actions, silly costumes and stereotypical blonde's this is because they are shown to the audience as not being very intelligent which would make the audience laugh. In most comedy films there are normally a blonde and also in horror movies there is normally a blonde who is most likely to get murdered first.

In horror films the key concepts the audience would expect to see are death, blood and survivors. We chose these key concepts to put on our mood board because in every horror film the audience knows what the are going to expect they have these key concepts to make the audience feel scared or uncomfortable and also to make the audience feel involved in the film.

A survivor is a good key concept to add to our groups mood board because in most horror film there is always a character who will last till the end and survive while the bad character usually gets killed near the end. This is to create an atmosphere to the audience like its a fairytale because they always end in a happily ever after when they didn't know if they was going to survive or not.

Our group thought of the key concepts for both genres comedy and horror and put them together we shown this on our mood board by putting them into different sections in the top left hand corner are the survivors and the blonde's, the top right and bottom right are the silly costumes and the comedy. By looking at this mood board we wanted people to instantly know the genre and the key concepts we put it in sections to make it more clear for people to understand.

Silly costumes is another key concept our group decided to add to our mood board. We thought silly costumes would be good because in every Horror film, you will always gets a character that will stand out from the rest to show how evil he is they do this by dressing the evil character in black which would show he is dark and evil. The good characters are normally dressed in bright colours this is to show the audience which is the good character and which is the bad character.

Slapstick comedy was the final thing our group decided to add on to our mood board. We come up with the idea to add it on because we decided to combine the genre and make a hybrid Horror/Comedy genre. This means we have to mix elements of the comedy genre with elements of the Horror genre. We relate Horror/ Comedy to the film Scary movie because we thought it is a good example as scary movie is a comedy/ horror genre and this is why we decided to base our piece of filming work on this movie. There is loads of comedy elements throughout the film Scary Movie. For example, when the bad character stabs the blonde girl in the chest and pulls out her implants. This is to make the audience laugh and creates humour.

Tuesday, 4 October 2011

Genre Research

A Genre is a way of separating films by putting them in different category's such as horror, comedy and action.

The advantages of having a genre is that it lets the audience know what they are going to expect by watching a film e.g. if someone was going to watch a film and they know it is horror they would instantly know what they are going to expect which is violence, blood and death. Everyone has a favorite Genre so by putting them into category's makes it easy for the audience to choose what they want to watch. A genre can also be seen as a way of working through the importance myths and fears and can also offer comforting re assurance in an uncontrollable world which is another way of saying anything can happen in a movie which can not happen in real life. This makes the audience comfortable watching the film because they know it is very unlikely to happen in real life.

The disadvantages of a genre is not always help full to the audience because not every film just has one genre like comedy, action or horror, they can be combined together which may cause confusion to the audience because people now a days would expect different from some one in the 1900's. Another disadvantage is the audience should acknowledge that the genre features will depend on the audiences own understanding and the audience should understand how a film text functions in the relation to a genre instead of being defined by them.

The genre our group has chosen is comedy/ horror. The conventions in a horror include serial killers and murders, and the conventions in a comedy include silly actions and humor. When watching a comedy and horror film the audience would expect to see some horror with blood, death and violence but not that scary to scare the audience so they may not want to watch it like a normal horror would. A comedy and horror would do it in a hysterical way which would make the audience laugh. For example in the film scary movie the killer murders people in a hysterical way which you wouldn't expect to see in a normal horror film. The killers costume isn't as scary as you would expect. This is because the producers didn't want the audience to be really scared, they wanted the audience to feel comfortable watching it so they mixed horror and comedy together.

Guillermo del Toro is a well known Mexican director, producer, screen writer, novelist and also designer. But Guillermo del Toro is mostly known for his acclaimed films such as Hell boy. Hell boy is a supernatural super hero film with well known actors in such as Selma Blair and Ron Perlam.

2004 - HellBoy (Guillermo del Toro)
2000 - Scary Movie (Keenen Ivory Wayans)

Websites                                                    - accessed on 04/10/2011

Thursday, 29 September 2011

Codes And Conventions Of Film Openings

Most film openings starts off by showing the audience the company logo that made the movie. In the bad boys opening scene it starts off by showing the company logo which is a lady carrying a torch draped in the American flag representing Columbia (0:13) which tells the audience which company made the film and who owns it. The opening scene for scary movie starts off by showing who made the film which is Dimension Films which also tells the audience who owns the movie and made it.

The establishing shots for the movie Scary movie and Bad Boys are completely different. In the film Scary movie it starts off by showing a extreme long shot showing a house (0:04) which creates an effect, which is showing the surroundings and where the movie is going to start before seeing the characters. Where as the bad boys film opening starts off by showing an close up of a car wheel the main characters are driving. (0:34) The film opening for bad boys don't show us first where it is set it just gets straight into the film.

At the end of film openings it shows the title of the film but doesn't mention any of the characters, producers and directors names. At the start of the film opening for bad boys some character names are mentioned but in the film opening for scary movie no character names are mentioned.

The genre conventions in these openings are quite different; In the scary movie opening there are elements of comedy with some horror but they didn't  make the horror extremely scary they do it in a hysterical way to make the audience laugh which is why the genre is a hybrid comedy and horror. In bad boys there are also elements of comedy just like in scary movie.

2000 - Scary Movie (Keenen Ivory Wayans)
2003 - Bad Boys 2  (Michael Bay)

Tuesday, 27 September 2011

Wicker Man - Opening Scene

This is an opening scene from the movie Wicker Man. The genre of this film is a horror but by watching the  opening scene you wouldn't think it is a horror straight away because of the high key lightening used. An opening scene is used to engage the audience, showing them exciting segments of the film, which immediately strikes the audience attention.
At the beginning of the opening scene it starts off with a ground shot of a doll been thrown out of the window of a car. (0:01) and the police man on motor bike picks it up and goes and gives it back. This shows that the police man is trying to help and could expect this through out the film (0:02) The camera shot used is a close up which shows the characters facial expression and shows the audience that they are on a road in the middle of no where because you can just see hills and trees.

The lorry crashing into the car is used to make the audience jump and also cause some confusion to the audience because by watching the first opening scene it looks like it is going to be an action movie and not a horror. (0:46) When the car is on fire and the police man runs over to try and save them. He couldn't get to the front of the car so he runs to the back and trys his hardest to save the little girl from getting killed, he reaches his hand in to pull her out which tells you that he would risk his own life just to save some one els who is a stranger to him.

The little girl is just sat there looking at him, not trying to escape and also she has no facial expression its just as if she is looking at something close up. She isn't looking scared or shocked which is what you wouldn't expect if this was to happen in real life. (1:03) which gets the audience thinking and asking themselves to think that maybe the little girl could be involved in the events that occurred.

1973 - Wicker Man (Robin Hardy)

Wednesday, 21 September 2011

Bad Boys Opening Scene

This is an opening scene from the movie bad boys . The genre of this movie is a hybrid, action/adventure. An opening scene is used to show the audience a bit about what the movie is about and try and persuade the audience to watch the whole film.

At the beginning of this opening scene it shows you an image of a car wheel the main characters are driving. This gives the audience a clue that there are going to be allot of car chases. There are also some elements of humor in this opening scene when Martin Lawrence  drops his food in Will Smiths car, this is to make which is used to make the audience laugh.

The key technical codes of this opening is that there are allot of different camera angles the first camera angle is called a ground shot which is showing a extreme close up of a wheel of the car the 2 main characters are driving (0:36) The audience haven't saw the characters yet just the car. This would give the audience an idea that there will be loads of car chases during this film.
The target audience is aimed at teenagers and adults because there are explosions, violence, car chases and also bad language. This movie wouldn't be suitable for young children as they might think it is the right thing to do and start causing trouble and using bad language because they want to be like the main characters in the film.

2003 - Bad Boys 2  (Michael Bay)

Friday, 16 September 2011

Scary Movie Opening Scene

This is an opening scene for the film Scary Movie. The film genre is a hybrid, Comedy and Horror. An opening scene is used to engage the audience, showing them interesting segments of the film, to make them want to watch it. Also the opening scene, shows typical horror/comedy concepts, which immediately strikes the audience.

Scary movie is different to any other scary film, this is because the way in which the killer murders people is more amusing. However in a normal horror film the way the killer murders people is a lot less funny, such as in a horror film there would be loads of volience and blood everywhere but in scary movie the way he kills the young woman isnt voilient the killer does it in a more hysterical way. (3:54)

One of the symbolic codes of this particiluar opening scene is when the young girl is running out of her house and she stops for a moment to look at the signs. (3.07) She ignores the safty one and runs the way the death sign is pointing, this is to make the audience laugh and also it is a clue that she is going to die because she had a choice between running to safety or running into a death trap. She ran the death way because she might of thought they was opersit and the killer was trying to confuse her. Also when the young woman is running and the car drives into her and she flys up in the air this is also used to make the audience laugh. (4.10)

At the begining of this film when the young woman was on the phone there wasnt any background music and the lighting used was dim lighting which represents she dont know what is going to happen but the lightening is dim because the killer knows what he is going to do and the young woman dont know she just thinks some one is having a laugh with her on the phone. when she knows she is in danger their is music in the background and the young woman runs out side where it is dark.

2000 - Scary Movie (Keenen Ivory Wayans)

Wednesday, 14 September 2011

A movie poster for my groups film genre

This is the film scary movie. The genre of this film is a horror and comedy. The reason it is a comedy and horror is because it is aimed to make people who watch it laugh but also scared at the same time. The low key lighting is used for the scary parts in the film and the high key lightning is mainly for the comedy parts.

This poster is a big clue it is a comedy and horror because there is low key and high key lightening. Also there facial expressions don't generally look like they are frightened in this poster. The one wearing the mask looks as if it is smiling and looking happy which will more then likely make the audience laugh.

In this scary movie poster there is a mixture between dark colours  and bright colours. The dark colours represent evil and the bright colours represent happy and jolly. The title is red which could represent blood and violence. In other horror films when the killer strikes and murders people it makes the audience feel scared and might not want to watch it anymore. But when you watch a comedy and horror film 'scary movie' it makes the audience laugh when the killer murders people.

The poster is communicating to the audience by not making it so scary and putting comedy into the poster which will make the audience think it isn't going to be that scary before they watch it. By looking at the picture they would be able to tell that there is going to be some comedy in it.

Tuesday, 13 September 2011

First Descision

Our first decision was deciding our groups for making the opening of a film of a Genre of your choice. In my group there is myself, Siobhan Powell, Rhys Birch and Scott Cook.

The Genre we chosen is horror with the elements of comedy. we chose this because we all liked Horror movies and comedy movies so we thought we would mix them and do a horror/comedy. We think it would be the best genre to get the best grade.

Analysing Movie Poster.

This is a movie poster from the film Legally Blond 2. The Genre of this movie is a comedy. The three codes and conventions of this film are it uses high key lighting and bright colours, which will show it is a comedy because in comedy's the lightning is sunny and bright which represents happiness and laughter.

This movie is aimed at females. You can tell this is aimed at females because of the colour pink which represents soft, beauty and sweetness. The dog is a big clue that this film is aimed at females as well because you wouldn't see a male walking around with a little dog dressed in pink. You would more likely see males walking around with a big dog such as a rottweiler. The colour of the sky is a light blue which suggests it is going to be sunny and bright and not rain this is also a clue to the audience to show it is going to be a comedy.

The camera shot used in this poster is called 'long shot' this shows the whole subject in their environment. Also the body language and facial expressions tells the audience it is a comedy because the character looks happy and jolly. Also it is important that a long shot is used in this poster because the film is about her looks as well. The title is Legally Blond so it is important you see the hair colour because it is what the whole point of the film her being blond.