Audience research is really important, it is important because without the audience the media text wouldn't have been created. Also when the audience provide income for the production companies when they purchase DVDs, leaflets, posters and when people go to the cinemas to watch films. This is why it is extremely important that films are advertised to the public as best as it can.
Demographics is about how the audience are categorised. Some people could be categorised because of their gender, age, ethnicity,religion and sometimes a persons sexuality can be categorised. For example different films have a different variety of age ratings such as U, PG, 12, 15 and 18+. Horror films are suitable for 18+ and comedy kids films are either PG or 12+. These are categorised because it makes it easier for the audience who has children to be care full on what age ratings are shown to their children. Another reason why audiences might be categorised is because of their gender e.g. chick flicks such as Love Actually, Mean Girls and The holiday are the types of films that teenage girls or young women would watch because of whats expected to be in the film e.g. boys, pink clothing,comedy, romance, and also chick flick films can also be seen as a fantasy film because if a young teenager was to watch a chick flick film they might want there lives to be like that. Where as an action/horror film e.g. Bad Boys, Fast and Furious and A Nightmare On Elm Street are usually the type of films that teenage boys and young men would watch because of the conventions in that film e.g. girls,violence, guns, car chases and explosions.
2003 - Love Actually (Richard Curtis)
2004 - Mean Girls (Mark Waters)
2006 - The Holiday (Nancy Meyers)
2003 - Bad Boys 2 (Michael Bay)
2011 - Fast and Furious 5 (Justin Linn)
2010 - A Nightmare on Elm Street (Samuel Bayer)
http://www.wisegeek.com/what-is-mass-media.htm Accessed on Thursday 20th October 2011